IIM Jammu Launches Bandhan Programme to Foster Emotional Connections

Bandhan programme, IIM Jammu, emotional connections

IIM Jammu Launches Bandhan Programme

The Bandhan programme was inaugurated at the Mandapam auditorium under the leadership of director BS Sahay, marking a significant milestone for IIM Jammu. This initiative sets IIM Jammu apart as the first-of-its-kind among IIMs, emphasizing the importance of emotional connections and cultural roots.

Celebrating Duggar Heritage and Social Sensitisation

With the aim to foster emotional connections, promote social sensitisation, and celebrate the vibrant Duggar heritage of the Jammu region, the Bandhan programme at IIM Jammu stands as a unique movement towards creating socially aware, culturally rooted, and emotionally intelligent future leaders.

According to a spokesperson of IIM Jammu, “Bandhan is not just a programme but a movement towards creating socially aware, culturally rooted and emotionally intelligent future leaders. This unique programme offers students a transformative learning experience by bridging academic rigor with grassroots realities.”

Connecting Students with Local Communities

As part of the Bandhan initiative, 412 first-year MBA students will be grouped in sets of 4-5 and hosted by local families across Jammu. The overwhelming response from over 100 families, who have expressed interest, demonstrates strong community support for this impactful programme.

The inauguration commenced with a traditional welcome ceremony, including tilak, garlanding, and arti. The families were then taken on a guided campus tour to explore IIM Jammu’s key facilities, such as the Nalanda Library, modern classrooms, and Vedanta MDP Centre.

Director’s Vision and Achievements

Director Sahay expressed his elation at realizing the long-awaited dream of the Bandhan programme. He highlighted the remarkable growth of IIM Jammu, from a mere 47 students in 2018 to becoming one of the fastest-growing third-generation IIMs in the country.

Furthermore, IIM Jammu received significant recognition as the only second-and third-generation IIM to achieve both the EFMD Programme Accreditation for its MBA Programme and the BGA Institutional Accreditation in the same year, symbolizing excellence in academia.


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