In India, smartphone shipments saw a 7 percent year-over-year growth in the second quarter of 2025, according to a report by Canalys. The increase in shipments was a result of a wave of new smartphone launches, following a cautious first quarter where vendors were holding back due to excess inventory levels.
Key Findings
The research report by Canalys highlighted that Vivo claimed the top spot in the Indian smartphone market by capturing a 21 percent market share. Samsung secured the second position, followed by Oppo. Xiaomi and Realme took the fourth and fifth positions, respectively.
Market Statistics
During the Q2 period this year, smartphone shipments in India reached 39.0 million units, marking a 7 percent year-over-year growth. This growth was attributed to the introduction of new smartphones and a strategic approach in the first quarter in managing inventory.
Vendor Rankings
Vivo led the market with 8.1 million units shipped, accounting for a 21 percent market share. Samsung followed with 6.2 million units and a 16 percent market share. Oppo secured the third position with 5 million units, slightly surpassing Xiaomi, which also shipped 5 million units. Realme stood fifth by shipping 3.6 million units.
Brand Strategies
The success of Vivo’s V50 series in Tier 1 and Tier 2 cities, along with Samsung’s effective financing options for models like Galaxy A36, contributed to their market performance. Oppo’s offline strategies with the Oppo A5 series and online presence with the Oppo K13 series added to its growth.
Outlook and Projections
Despite challenges, brands like Xiaomi, Realme, Apple, and Motorola are strategizing to maintain their positions in the market. Canalys predicts a modest decline in the Indian smartphone market for the full year 2025, emphasizing the importance of channel execution over product launches.
For more detailed information, you can refer to the original Canalys report.
